Elvis Costello releases My Aim Is True on July 22, 1977. E L V I S I S K I N G E L V I S I S K I N G is repeated in reversed single letters in the black squares of the checkerboard pattern. 25 days later the King, Elvis Presley, dies on Aug. 16. It is a symbolic death — how bloated rock and roll has become — and ironic — just days after a new King is declared. That fall “Watching the Detectives” goes into high rotation in my dorm room at Mohawk Hall.